Rank of World’s top brands in 2011 – 2

2011 Rank

2010 Rank

Brand Name

Country

Sector

Brand Value (USD Million)

Change in Brand Value

50

50

Ford

United States

Automotive

7,483

4%

51

51

Colgate

United States

FMCG

7,127

3%

52

58

Danone

France

FMCG

6,936

9%

53

56

AXA

France

Financial Services

6,694

0%

54

52

Morgan Stanley

United States

Financial Services

6,634

-4%

55

57

Nestle

Switzerland

FMCG

6,613

1%

56

54

BlackBerry

Canada

Electronics

6,424

-5%

57

59

Xerox

United States

Electronics

6,414

5%

58

55

M-Tv

United States

Media

6,383

-5%

59

63

Audi

Germany

Automotive

6,171

13%

60

62

Adidas

Germany

Sporting Goods

6,154

12%

61

65

Hyndai

South Korea

Automotive

6,005

19%

62

60

KFC

United States

Restaurants

5,902

1%

63

61

Sprite

United States

Beverages

5,604

-3%

64

70

Caterpillar

United States

Diversified

5,598

19%

65

64

Avon

United States

FMCG

5,376

6%

66

69

Hermes

France

Luxury

5,356

12%

67

67

Allianz

Germany

Financial Services

5,345

9%

68

68

Santander

Spain

Financial Services

5,088

5%

69

73

Panasonic

Japan

Electronics

5,047

16%

70

77

Cartier

France

Luxury

4,781

18%

71

71

Kleenex

United States

FMCG

4,672

3%

72

72

Porsche

Germany

Automotive

4,580

4%

73

76

Tiffany

United States

Luxury

4,498

9%

74

81

Sheel

Netherlands

Energy

4,483

12%

75

82

Visa

United States

Financial Services

4,478

12%

76

66

Yahoo

United States

Internet Services

4,413

-11%

77

79

Moet & Chandon

France

Alcohol

4,383

9%

78

78

Jack Daniels

United States

Alcohol

4,319

7%

79

74

Barclays

United Kingdom

Financial Services

4,259

1%

80

88

Adobe

United States

Computer Software

4,170

15%

81

83

Pizza Hut

United States

Restaurants

4,092

3%

82

80

Credit Suisse

Switzerland

Financial Services

4,090

2%

83

75

Johnson-Johnson

United States

FMCG

4,072

-2%

84

84

GAP

United States

Apparel

4,040

2%

85

90

3M

United States

Diversified

3,945

10%

86

85

Corona

Mexico

Alcohol

3,924

2%

87

87

Nivea

Germany

FMCG

3,883

4%

88

92

Johnnie Walker

United Kingdom

Alcohol

3,842

8%

89

89

Smirnoff

United Kingdom

Alcohol

3,841

6%

90

NEW

Nissan

Japan

Automotive

3,819

N/A

91

93

Heineken

Netherlands

Alcohol

3,809

8%

92

86

UBS

Switzerland

Financial Services

3,799

0%

93

95

Armani

Italy

Luxury

3,794

10%

94

94

Zurich

Switzerland

Financial Services

3,769

8%

95

100

Burberry

United Kingdom

Luxury

3,732

20%

96

97

Starbucks

United States

Restaurants

3,663

10%

97

NEW

 John Deere

United States

Diversified

3,651

N/A

98

NEW

HTC

Taiwan

Electronics

3,605

N/A

99

91

Ferrari

Italy

Automotive

3,591

1%

100

98

Harley-Davidson

United States

Automotive

3,512

7%

Source: Interbrand Website

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