Rank of World’s top brands in 2011 – 1

2011 Rank

2010 Rank

Brand Name

Country

Sector

Brand Value (USD Million)

Change in Brand Value

1

1

Coca Cola

United States

Beverages

71,861

2%

2

2

IBM

United States

Business Services

69,905

8%

3

3

Microsoft

United States

Computer Software

59,087

-3%

4

4

Google

United States

Internet Services

55,317

27%

5

5

GE

United States

Diversified

42,808

0%

6

6

McDonals

United States

Restaurants

35,593

6%

7

7

Intel

United States

Electronics

35,217

10%

8

17

Apple

United States

Electronics

33,492

58%

9

9

Disney

United States

Media

29,018

1%

10

10

HP

United States

Electronics

28,479

6%

11

11

Toyota

Japan

Automotive

27,764

6%

12

12

Mercedez

Germany

Automotive

27,445

9%

13

14

Cisco

United States

Business Services

25,309

9%

14

8

Nokia

Finland

Electronics

25,071

-15%

15

15

BMW

Germany

Automotive

24,554

10%

16

13

Gillette

United States

FMCG

23,997

3%

17

19

Samsung

South Korea

Electronics

23,430

20%

18

16

Louis Vuitton

France

Luxury

23,172

6%

19

20

Honda

Japan

Automotive

19,431

5%

20

22

Oracle

United States

Business Services

17,262

16%

21

21

H&M

Sweden

Apparel

16,459

2%

22

23

Pepsi

United States

Beverages

14,590

4%

23

24

Americal Express

United States

Financial Services

14,572

5%

24

26

SAP

Germany

Business Services

14,542

14%

25

25

Nike

United States

Sporting Goods

14,528

6%

26

36

Amazon

United States

Internet Services

12,758

32%

27

31

UPS

United States

Transportation

12,536

6%

28

29

JP Morgan

United States

Financial Services

12,437

1%

29

30

Budweiser

United States

Alcohol

12,252

0%

30

27

Nescafe

Switzerland

Beverages

12,115

-5%

31

28

Ikea

Sweden

Home Furnishings

11,863

-5%

32

32

HSBC

United Kingdom

Financial Services

11,792

2%

33

33

Canon

Japan

Electronics

11,715

2%

34

35

Kellogg’s

United States

FMCG

11,372

3%

35

34

SONY

Japan

Electronics

9,880

-13%

36

43

Ebay

United States

Internet Services

9,805

16%

37

39

Thomson Reuters

Canada

Media

9,515

6%

38

37

Goldman Sachs

United States

Financial Services

9,091

-3%

39

44

GUCCI

Italy

Luxury

8,763

5%

40

45

Loreal

France

FMCG

8,699

9%

41

42

Philips

Netherlands

Electronics

8,658

0%

42

40

Citi

United States

Financial Services

8,620

-3%

43

41

Dell

United States

Electronics

8,347

-6%

44

48

Zara

Spain

Apparel

8,065

8%

45

47

Accenture

United States

Business Services

8,005

7%

46

49

Siemens

Germany

Diversified

7,900

8%

47

53

Volkswagen

Germany

Automotive

7,857

14%

48

38

Nintendo

Japan

Electronics

7,731

-14%

49

46

Heinz

United States

FMCG

7,609

1%

Source: Interbrand Website

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